Eighty-five percent of customers conduct online product research first before making a purchasing decision. These statistics amplify the need for eCommerce businesses to optimize online experiences.
Search Engine Optimization (SEO) entails increasing your website's visibility in non-paid engine searches. When you lack SEO, you lack visibility; therefore, it becomes difficult to compete favorably with other businesses in your industry having well-established SEO.
An agency that offers search engine optimisation services for eCommerce can help in optimizing your products and pages to increase their visibility. This allows your website to get more clicks than your competitor's.
SEO Strategies for eCommerce Sites
There are quite a few strategies that can help you optimize your eCommerce site. These include the following:
1. Create Unique and Engaging Content
One of the most recommended eCommerce strategies is writing unique content that engages and educates your customers. Bear in mind that even though you want Google to rank your website on top, attracting your audience is your primary intent. As such, rather than creating content filled with different SEO tactics, improve your content's quality. Answer all questions clearly and concisely.
Also, optimize your target keywords appropriately. For example, avoid riddling your title with unnecessary keywords or creating duplicate or redundant content.
2. Use the right keywords
Although selecting the appropriate keywords for your eCommerce website may seem straightforward, note that there are different word combinations and synonyms for different products and industries. Try to be as relevant as possible by searching current trends. Here, you can use either free or paid keyword research tools to find words that have a high search quantity.
3. Increase your site's speed
One of the most crucial aspects of Google's algorithm is having a relatively fast website that enhances user experience. Your focus should always be on the user experience. This means taking note of how quickly or slowly your site loads and finding ways of making appropriate changes. For instance, you can assess the speed of one of your competitor's websites and compare it against yours.
One of the recommended strategies for increasing speed is compressing your images appropriate for use on the site. You can check whether your Content Management System (CMS) is forcing larger versions of your product images when compressed forms are scanty.
4. Promote customer engagement and review
Having structured data that displays consumer reviews is excellent for your eCommerce business. However, having less than a few reviews will not look good on you — for example, two reviews for a product.
Come up with an incentivized package that encourages your users to review products. Your strategy can go beyond reviews to focus on engaging your present, past, and future customers. In the current industry, returning consumers are valuable resources. Keeping them around is beneficial for the growth of your business.
5. Improve navigation
Ensure that you develop an easy and smooth-to-navigate website, which your consumers can comfortably use on their mobile devices. Most users look for a streamlined experience. Therefore, make sure that your online customers can easily return to the search engine after browsing your site.
Although these strategies are helpful, they're not standalone. You need, if not all, most of them to reap the benefits of SEO. ECommerce SEO may sound like a daunting task. But having the necessary help from SEO experts will give you the needed visibility for your eCommerce business to flourish.
