You've created your social media page and are ready to attract new fans, potential customers, and clients. But how do you attract more followers? It sounds easy, but the truth is that it's much easier said than done to get followers. It would help if you had a content strategy and consistency to grow. This post will look at how you can gain a more significant following. Also, learn how you can earn more followers when you use BuyTopLikes.Know Your Niche and Target Audience
If you've set up a social media profile for your brand, you probably have an idea of what your niche is. If not, then think of it, as it's pretty important! Your niche is the specific product or service you offer that sets you apart from other businesses. The broader the niche, the more people you can reach. However, the competition will overwhelm most people unless they have a large budget or a narrow path to stand out. If you narrow your niche, you may have a smaller audience, but this means less competition.
The same principle applies to your target audience. How old are they? Their age can help you determine what social media platform to use. Also, study their interests, who they follow, etc. This can feel like you're going too far, but there's no such thing as being too far when it comes to studying your audience. Create a picture of your audience. Make bios of your average audience member. Find out all there is to know.
Make Sure Your Bio is Filled Out
The first step to grow your profile is to give it a complete bio. How you should fill out your bio ultimately depends on which platform you’re using, but in general, most will have similar beats. For example, all social media profiles have a profile pic.
For your profile pic, be sure that it’s a high-resolution photo that represents your brand. One example is a photo of your logo. For your bio, give users an idea of what your brand is about. You should include a link to your website or store as well. Most social media sites will have an area for a link.
The exact wording you should use depends on the audience you're trying to reach. Imagine you're a member of your audience. If they opened your social media page, what would tempt them to click the "follow" button?
Some Tips on Content
Now, let’s discuss content. We can’t tell you what makes perfect content for your brand, as every brand is different. We can give you a list of good practices.
- First, don't be too salesy. Creating content centered around your products and services is good, but it shouldn't be all your posts. Create engaging, intriguing, or emotional content that will appeal to your target audience.
- Use a mix of text, photos, and videos. You may also livestream or take advantage of any other features the platform you're using has. For example, you should use Stories if you're on Instagram.
- Post content as consistently as possible and when your audience is awake. Most social media platforms will have insights into when your audience is the most active. You don't need to post something every hour of every day, but what you should do is post at least a few times a week.
- If you're low on content, don't be afraid to repost old content, mainly if it contains evergreen information. Plus, as your audience grows, they may not have seen your old posts.
- Finally, have a content calendar. This calendar will give you an idea of what to post and help you schedule content. Most social media sites will have a “schedule” button that lets you publish content at a specific time. If the site does not, there may be extensions that can help you to schedule content.
Take Advantage of Trending Hashtags and Keywords
Most social media websites have a trending tab that tells you what's going on. Your profile should already be optimized with keywords and hashtags. You'll want your bio and handle to be optimized to fit your brand. Using hashtags related to your niche and making your own branded hashtag can help.
But don't be afraid of being a trendhopper. If a subject is trending and it fits within your brand, make content about it. You may become trending and gain more followers.
Study the Competition
No matter how narrow your niche is, you may have competitors. Instead of fearing them, use them as a way for you to grow your brand. What is your competition doing that works? On the other hand, what are some flaws that you can correct? What content of theirs is performing well? Which isn't? When it comes to aspects such as content, you don't want to plagiarize. But you can look at what they are making and create your content in your style.
Interact With Your Following
As you gain a following, retaining them is also essential. How can you keep a following? One way is to interact with them. The most interesting comments may be liked or pinned. If someone has a question, you should answer it immediately. If your audience feels like they're being ignored, they may go somewhere else. You don't need to answer every question, but you should answer enough to keep people feeling like they’re being heard.
Always Evolve
Finally, your social media page should change with the times. How brands do business on these platforms is constantly evolving, and so is your audience. What interests them now may not interest them in a few years. But by riding waves, abandoning what isn't working, and keeping what does, you can thrive on social media. Every month, look at your insights. If you’re growing, then great. If you’re not, then think about how you can bring more people to like your page.
