When you’re using content marketing, such as blog posts, videos, or podcasts, to promote your brand, you should have a social media profile handy to promote all this. Let’s look at how social media can support content marketing. Also, learn how you can attract new customers through Viralgrowing.
It Promotes Your Content
The first and probably most obvious way that social media can support your marketing is through promotion. You can post your article, video, or podcast on platforms like Facebook, Instagram, X (Twitter,) TikTok, and other platforms. Every time you have something new, your social media profile may be the first place people see it.
Great for Feedback and Discussion
Your blog, video, or podcast may have a comment section of their own. But if they don’t, social media can be a good way for people to leave comments and let their voices be heard. Some people will discuss the content, which can be great for engagement. Others may offer their critiques. While getting criticism can sting a little, it also helps you grow. Provided that the criticism is constructive, of course.
It Can Be a Good Way to Tease Content
If you’ve written an article, pulling an interesting sentence or two can entice people to click on the link to read more. If you have a video, turning a bit of it into a short-form vertical video like TikTok uses can help you as well. The same principle applies to a podcast, where you’re able to take an interesting line or two and turn it into visual content.
Not only can it tease content, it can be a way for you to repurpose it and gain a new following. You may transform old content into something new. For example, any data you discuss in a video or podcast could be turned into an infographic, which people love to share.
Poll Your Audience
Another reason to use social media is that it can be a great way to gain audience feedback beyond your content. Most social media platforms have a poll system in place. With a poll, you may ask engagement questions, such as what your audience's favorite foods are or what they would like to see from your business.
Interact With Your Audience Further
Social media gives you a chance to interact with your audience more. You can like their comments, reply to them, or use the aforementioned polls to give them a voice. You don't need to reply to every comment, but you can show that you are listening.
This rule is beneficial if the site where you host your content lacks any way for your audience to communicate. Also, many people prefer social media for communication instead of email or phone. Therefore, use social media as your primary hub for communication.
Social Media Can Help You Demonstrate Your Products
If you sell products or services, social media can help people learn more about what you're selling. You may post photos giving more information about the product or videos showing demonstrations. You may repost testimonials from customers. This can entice people to check out your website, which will allow them to look at your additional content. Alternatively, they may wish to buy your products, which is also a win.
Behind-the-scenes (BTS)
Another reason to use social media to market your content is that it gives your audience a peek behind the scenes. Say you're a YouTuber. You may upload photos of your studio or a short clip showcasing an outtake. If you sell products or services, you may upload a photo of your staff. This can help humanize your team and get people on board with the products and services you offer.
Helps You Learn About the Customer More
You should have social media for one simple reason: it will help you learn more about the customer. As you gain a following, you can click on your followers to learn more about them. Provided that their profiles aren’t private, you’ll be able to see several things:
Who They Follow
Their following tab can help you find other profiles that are in your niche. You may reach out to them for collaboration or learn how they conduct themselves online.
What Content They Like
Many people on social media will repost content that they like. This content can give you an idea of their interests, opinions, and more. Also, some social media websites will let you look at a profile’s likes, but that option is shrinking. For example, X recently removed the ability to see likes on someone’s profile.
Where They Frequent
Most customers will post the places they visit. This can give you an idea of where you should focus your marketing endeavors. For example, there may be places in your area where potential customers may frequent.
By learning about the customer, this can help you adjust your content to suit your audience better.
Advertise Your Content
Most social media websites have ways for you to advertise your posts. If you pay some money, you can form an ads campaign. These ad campaigns have targeting tools as well. By spending some money, you can adjust the country where you advertise, the age range, and other demographics.
Also, ads on social media are flexible regarding budgets. Obviously, if you have a higher budget, you can reach more people and have a more extended campaign. But you would be surprised by how far your dollar can go if you don't spend a lot.
Final Thoughts
If you create content, you need a social media presence. Having one can help you reach a new audience, make your old audience more aware of your next project, and promote feedback and discussion. Which social media you should use ultimately depends on your audience, so do some research, create an optimized social media profile, and grow your presence!
