Are you looking for an excellent and dynamic promotional opportunity? Do you want to reel in customers who stick around for a long time? Do you love customizing things and promoting your business in unique, exciting ways? Then look no further than using pens for marketing.
Pens can be an extremely effective way to showcase a company's brand, messaging, or logo. They make great gifts for anyone, draw attention from prospective customers, and are an affordable way to get your name out into the world. Today, we'll help you with a few creative ideas on how to use pens for your next marketing campaign. Check it out below.
Hold A Contest
Since the day it first arrived on our computer screens, social media has long been used for advertising things. It's one of the best marketing tools because everybody can use it. Its accessibility means you can hold contests online to generate buzz about your business and hopefully inspire some people to become customers. Facebook, Twitter, and other social media platforms work differently. But your contest should follow similar rules every time. The contest should be straightforward. There should be clearly spelled out rules. And it should be easy to contact you if the customer/winner has any questions. Moreover, your prize must be compelling. If your price is lousy, nobody's going to participate. So, offer a fantastic custom pen or set of pens to get their attention. Gel pens that contain your logo, a collection of fine-tip pens, or even an engraved pen with the customer's name on it can all be a great prize people will love. Giving away great prizes helps build a reputation and engages customers. When they're engaged, they'll be more likely to take your pens and use them in public, which means other people will be exposed to your brand, and it'll create an incredible chain reaction to bring more customers into your business (hopefully).
Place Your Branding Message On Them
The best way for your pens to be an effective marketing tool is to put your branding message on them. Yes, ww know, that sounds pretty straightforward. But that doesn't mean that companies take advantage of it. Pens should always be sturdy and made from quality material. Don't cheap out on your pens! They're already inexpensive to begin with. A pen with a good feel (that also writes well) will encourage people to use it. Keep your branding concise, but don't forget to include your name, logo, and context information. That way, you can let the branding do its work and spread your message to anyone who might see the pen in public when your customers use it.
Offer Pens With Cool Features
Another cool way to garner some attention is to offer pens with interesting features. A cool pen that doubles as a flashlight, stylus, or novelty can be twice as fun as a boring old ballpoint. Metallic pens are also a good choice for showing off a sleek, aesthetic appeal. Some pens can have clips, googly eyes, and even special toppers that can be fun for everyone. Offering pens with cool features is a fun, unique way to capture customers' attention and offers plenty of return on investment for your efforts.
Give Them Away
Giving away pens is an effective way to build brand awareness and loyalty. Pens are relatively inexpensive items that you can distribute widely. That makes them ideal for both small businesses and larger companies. Not only are they easy to give away at events (or in stores), but people who receive them like to keep them for a while. Pens offer tremendous value whether you hand them out at tradeshows, conferences, special events, customer appreciation events, or in your lobby/store. With the right strategy, quality custom pens can make a significant impact on your customers and help spread your marketing message far and wide.
Personalize and Engrave Them
Personalizing and engraving is perhaps one of the most creative ways to market with them. It shows appreciation for customers. It builds brand loyalty. It creates a strong connection with them. And it gives them something personalized. Personalization is big nowadays, so that makes a difference. Engraved and personalized pens are great for spreading your marketing message and logo while making your customers feel valued. It's one of many different creative ways to use pens for marketing and should not be overlooked when planning your next marketing strategy.
