President Street, between New York and Brooklyn Avenues, was renamed “Lubavitcher Rebbe Way," Sunday, in honor Rabbi Menachem Mendel Schneerson.
The co-naming sign was unveiled in a ceremony hosted by New York City Council Member Crystal Hudson and members of the local Chabad-Lubavitch community, according to a press release.
Rabbi Menachem Mendel Schneerson (1902-1994), the Lubavitcher Rebbe, was the seventh leader of the Chabad-Lubavitch movement and a transformative figure in modern Jewish history. After escaping the Holocaust and arriving in the United States in 1941, the Rebbe's leadership expanded Chabad-Lubavitch’s global reach, establishing countless institutions: kindergartens, schools, drug rehabilitation centers, care homes and synagogues.
Even in his death, the Rebbe remains one of the most renowned figures in modern history, with his gravesite, The Ohel, receiving more than one million visitors from around the world each year, making it the most visited religious site in Judaism outside of Israel.
"The Rebbe’s teachings of kindness and his dedication to advocating for the underserved left a lasting impact not only on the district, but on New York City and the entire world," said Hudson.
Huson was joined by New York City Mayor Eric Adams, City Council Speaker Adrienne Adams, Brooklyn District Attorney Eric Gonazalez, City Council Member Justin Brannan, New York Attorney General Letitia James, state Senator Zellnor Myrie, state Assemblymember Brian Cunningham and many other officials.
“The Lubavitcher Rebbe was a pillar of faith and service for our borough, and thanks to his leadership, people from all around the world come to Crown Heights to continue to learn from the Chabad-Lubavitch movement," said Brooklyn Borough President Antonio Reynoso. "Co-naming the street that he grew up on is a great way to honor the legacy that the Lubavitcher Rebbe left on Crown Heights."
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