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Brooklyn Org and Groundswell Unveil Mural Celebrating Brooklyn’s Spirit

Collaborative project celebrates “Show Brooklyn Some Love” campaign encouraging Brooklynites to become backers of grassroots organizations

On Thursday, August 15, Brooklyn Org, in partnership with Groundswell unveiled an inspiring new mural called Show Brooklyn Some Love. Created by Groundswell teaching artist Carlos Mateu and five students, the vivid artwork embodies the joy, harmony, and pride that defines Brooklyn by capturing the essence of everyday life in the borough. 

“This mural is a tribute to the vibrant, interconnected fabric of Brooklyn. It’s a celebration of our daily interactions and the cultural richness that makes this borough unique,” said Groundswell Artist, Carlos Mateu.

The 500-square-foot mural, prominently displayed on the street-level facade of Atlantic Terminal Mall next to Party City was brought to life during a Community Paint Day on Thursday, August 16th. More than 40 volunteers joined Brooklyn Org and Groundswell to complete the project.

Show Brooklyn Some Love celebrates Brooklyn’s unique cultural and artistic landscape, featuring scenes from daily life, ranging from friends gathering on a stoop, to Brooklynites playing basketball in a playground, to gardeners nurturing neighborhood greenspaces, and musicians sharing their melodies. 

“It’s always a pleasure to work with Brooklyn.org and we are delighted to collaborate with Atlantic Center Mall on this project. This mural will reflect the unique joys of Brooklyn and the proud spirit of its residents, including Groundswell,” said Amy Sananman, Founder of Groundswell.

The artistic endeavor is part of Brooklyn Org’s awareness campaign, “Show Brooklyn Some Love,” which launched this summer. The campaign encourages Brooklyn residents to actively support grassroots organizations driving social change within the borough. Despite being home to 30% of the City’s population and 30% of the City’s nonprofits, Brooklyn organizations receive just 7.6% of charitable funding.

The “Show Brooklyn Some Love” campaign seeks to address this disparity by inspiring a new wave of Brooklynites to champion local initiatives and foster a more equitable borough.

“We’re thrilled to collaborate with Groundswell and our community to bring this mural to life,” said Jocelynne Rainey, President and CEO of Brooklyn Org. “It’s a testament to the incredible spirit of Brooklyn and a call to action for residents to support the grassroots organizations making a difference.




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