Welcome to BK Reader 3.0!
Dear Brooklyn Readers,
This year, we're happy to announce our latest, annual "nip-n-tuck." After a few on-site surveys and a Google Analytics review of the stories that seem to resonate most with our audience, BK Reader now will focus content in three primary areas: Arts & Entertainment; Lifestyle & Culture; and Business & Innovation. Interestingly, these same three segments align with three of the biggest contributing factors that make Brooklyn one of the most popular destinations to visit and live today.
A more narrowed focused does not mean you cannot count on BK Reader for the latest in local politics, education, crime or housing. These stories also will be curated daily for your information. However, much of the originally reported content will focus on the three aforementioned areas while we endeavor to take a deeper dive with the editorial in each segment.
Our commitment always has been and always will be to quality content and the best user experience.
Another change you might also notice is an enhanced geolocation feature (Bloom) that allows readers an easier way to search recent stories by area code, as well greater facility in finding notices and upcoming events. Also, look for our neighborhood pages, and take advantage of bookmarking those news pages that are most relevant to you.
On the social media front, we're also stepping up our game! More callouts, more contests and more content! Also, BK Reader works with the city-sponsored Summer Youth Employment Program (SYEP) where we train teens to serve as #BrooklynKnights, BK Reader's "Social Media for Social Justice" Army. We hope to continue this program year-round with other local youth as a way to increase civic participation amongst young people while showing them creative ways to use social media for social good!
And we want to hear from you! Your voice is essential. Share with us your local news announcements, inspirations, insights, opinions, industry updates either as a blog post in our "Local Voices" section or on our bulletin board!
Finally, I, C. Zawadi Morris, as the editor and publisher, am making a personal commitment to connect with you. Get ready for more letters from me in which I'll share my personal views on local and national news. You'll get a chance to get to know me a bit more, with hopes that I too learn a bit more about you! Up until now, I've remained in the background because I felt it was important I drew an early distinction between BK Reader as a trusted news site, versus a personal blog (by the way, it's the former, lolol).
However, in this world of social media where faces, personality and opinions seem to have the greatest impact on audiences, I've decided to let down my guard and jump in. And no worries, I'm a naturally chatty gemini, so once I get started, you'll have a hard time getting me to stop!
So, to my community: I appreciate and love you all!! Welcome to BK Reader 3.0!
Sincerely,
C. Zawadi Morris, Editor and Publisher
