On a recent afternoon, a sales associate at Street Lawyer Services, a marijuana dispensary on the Lower East Side, scrolled through the shop’s inventory on a screen as Oliver, a return customer, looked on. Because of the store’s “gifting” model, he was technically there to purchase digital content such as a video or mixtape that just happened to come with a cannabis gift of his choice.

Oliver chose a $40 “content pack” that included THC edibles packaged to look like a popular brand of sour gummies. He weighed different options for a vape cartridge, finally landing on one labeled with a strain called “Girl Scout Cookies” for $60. His total for these and other goodies came to about $200, and he also opted to become a member of the shop. That way, he could get future discounts and perks, which include free access to the colorfully painted lounge in the back.

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