Plant entrepreneur Robert Jeffrey, aka Planter Rob, recently teamed up with New York’s largest supportive housing provider Breaking Ground and plant company The Sill to donate nearly 200 houseplants to residents of Edwin’s Place, an affordable housing development in Brownsville, Brooklyn.

Jeffrey has also started his own “Welcome-Home Plants” program; an initiative that aims to cultivate a diverse community of plant lovers who advocate for affordable housing and reap the benefits plant care brings, like a feeling of belonging and accomplishment.

As someone who once faced homelessness, Jeffrey can speak on the impact plant care had on his life once he was able to have a place for himself.

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