New York Attorney General Letitia James ordered AllerAir IndustriesAirpura Industries, and Sylvane Inc., companies that sell air purifiers, to immediately cease and desist marketing their products as tools that can prevent the spread and contraction of coronavirus disease 2019 (COVID-19).

The three companies, which sell air purifiers ranging between $900 and $1,500, falsely claim their products contain technology that provides a defense against airborne diseases and viruses such as COVID-19.

According to James, the companies have been misrepresenting to consumers that COVID-19 is primarily an airborne disease and that its air purifiers can effectively prevent people from contracting coronavirus.

However, studies from countless health organizations across the globe have determined that the primary transmission of the virus is through respiratory droplets, not air transmission, making these claims deeply misleading to consumers.

COVID-19 poses serious risk to public health, and the misrepresentations by the companies could put consumers in jeopardy.

“Misrepresenting the facts of COVID-19 is dangerous to our communities and our health,” said Attorney General James. “The claims of AllerAir Industries, Airpura Industries, and Sylvane Inc. wrongly lead people to believe that purchasing an air purifier is enough to protect them from getting the virus and spreading it — a deception that is dangerous to them and to public health. My office will continue to root out companies that jeopardize our health and safety to increase their bottom line.”

The three companies, which sell air purifiers ranging between $900 and $1,500, claim their products contain technology that provides defense against airborne diseases and viruses such as COVID-19. While the World Health Organization does recommend “airborne precautions” for medical workers in medical environments, AllerAir Industries, Airpura Industries, and Sylvane Inc. do not make that distinction and mislead consumers to believe that these are products that will be effective elsewhere. This omission may mislead consumers into purchasing units that have limited usefulness in protecting them and their families.

James also has sent multiple cease and desist letters to individuals marketing certain products as treatments or cures for the coronavirus, including TV host Wayne Allyn RootAlex JonesThe Silver Edge companyDr. Sherill Sellman, and televangelist Jim Bakker.

The AG’s office over the past three weeks has been surveilling businesses across the state for potential scams and price gouging schemes designed to exploit public concern related to the spread of the coronavirus.

Her office has issued a number of cease and desist notifications to hundreds of businesses in New York for extreme price markups of hand sanitizers, disinfectant sprays, and rubbing alcohol — a violation of New York’s price gouging statute.

If you believe you have been the victim of a scam or have witnessed potential price gouging, please report these incidents to the OAG.

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