Hulu’s reboot of the romantic comedy High Fidelity starring Zoë Kravitz is due to launch on February 14.

The show is about gentrification, and it is set in a Crown Heights record store in Brooklyn. So in keeping with its locale, the show’s promoters have chosen Brooklyn-based record store Rough Trade NYC as the home for a three-day takeover, starting Feb. 13, featuring branding and interactive experiences about the show, as well as giveaways, according to AM New York.

Rough Trade, located at 64 N 9th St. in Williamsburg, is one of seven locations chosen for the nationwide launch.

Maybe you remember the 2000 film High Fidelity, starring John Cusak and Kravitz’s mother Lisa Bonet? Well, fast forward twenty years, and now Bonet’s progeny, Zoë Kravitz, will play the gender-flipped lead role that Cusak once played.

All 10 episodes of the series, starring Kravitz as a record store owner in Crown Heights, Brooklyn, coming to terms with past relationships and love through music and pop culture. But this time, in the 2020 version, instead of being set in a record store in Chicago, the location is Crown Heights, Brooklyn!

Kravitz, a Golden Globe nominee for her role in season 2 of Big Little Lies, also was just casted as the new Catwoman in the 2021 version of DC Universe’s The Batman.

Half of all gross sales from the promo event at Rough Trade will go to Little Kids Rock, a nonprofit organization that brings innovative music education to K-12 students across the U.S.

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