Junior’s Strawberry Cheesecake inside a display case. Photo: Michael Savery

What are your plans for July 30, better known as National Cheesecake Day?

It’s New York’s favorite dessert, so I hope you’ve given it some thought. If you haven’t yet, don’t panic – you have through Monday to get to Junior’s in Downtown Brooklyn and celebrate for $5 a slice.

That’s really all you need to do.

To honor National Cheesecake Day, Junior’s is also resurrecting its strawberry shortcake cheesecake. The cheesecake-shortcake hybrid is an old favorite and one of the slices on offer for five bucks this weekend.

“It’s a special cheesecake at a special price,” said Fort Greene resident Hayes Taylor, who’s been the general manager of Junior’s for four years and a customer for 40.

Junior’s Downtown Brooklyn Storefront. Photo: Michael Savery

Downtown Brooklyn resident Taina Negron has worked as a server at Junior’s for ten years. She’s a veteran of many cheesecake promotions.

“One year, we were selling slices for our anniversary for 69 cents,” Negron said. “We had a line down the block.”

Taina Negron Photo: Alex Williamson for BK Reader

Junior’s Restaurant first opened at the corner of Flatbush and Dekalb in 1950. It now has four locations throughout the city and a bakery outlet in New Jersey.

The iconic Brooklyn eatery offers over 15 varieties of cheesecake, and is one of New York’s best-known cheesecake purveyors. Junior’s website stops just short of calling its cheesecake the best in the city (though it’s strongly implied). In addition to five-dollar slices, they’re offering steep discounts on whole cheesecakes this weekend.

Junior’s original cheesecake. Photo: Alex Williamson for BK Reader

Once again, National Cheesecake Day is upon us. How are you celebrating?


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Alex Williamson

Alex Williamson is a Brooklyn-based reporter whose work has appeared in Brooklyn Eagle, Queens Eagle, Gothamist and elsewhere.

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