As a small business owner in Central Brooklyn, failure is always on my mind.

I can never get it out, it is always there. Like a first-time parent, I constantly worry.

Did I forget to blog? Did I forget to post an event on Facebook? Is Facebook even relevant? Am I tweeting too much? The questions go on and on…

But why do we really fail? I hear mostly that it is our lack of marketing knowledge. Another truth? Every other person (and their mommas) thinks they know everything about marketing: social media is a waste of time, social media is the only way, print flyers, knock door-to-door, gorilla style marketing is the best way to get them in; print marketing, TV, SEO the list goes on.

Here is a list that I got, kept and updated from school that helps me help my own business:

  • What need does my service or product meet in my business community?
  • Will the people in my business community be interested in what I offer?
  • What image do I want to have in the community?
  • How can I create a message that achieves my business goals?
  • Which approaches are best for delivering my message to the community and the consumers I want to attract?
  • How do I determine a price for my product or service?
  • What is the best method of delivery for what I am offering?
  • Can my service or product provide a higher service to the community?

The views and opinions expressed in this article are those of the author(s) and do not necessarily reflect those of BK Reader.

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  1. These are very relevant ideas. Good ideas. Hope more people will think this way in order to help the greater good!

    1. Thanks so much Ro! I have a follow-up blog ready soon. Please keep reading and also check out articles and blogs by our great contributors.

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